How Your Company Story Can Help Sell
Authored by: Bryan Lachapelle, President & CEO Sometimes, less is more. Sometimes, it is the simplest strategies that work best. In the ongoing quest to find new, better, faster, and more efficient ...
How Web Connected Health Enhancement Devices Can Improve Employee Performance
Authored by: Bryan Lachapelle, President & CEO The world is changing so rapidly at this point that you can almost see it happen before your eyes. There are several different bits of ...
To Tweet, Or Not To Tweet? The Rules For Business On Twitter
Authored by: Bryan Lachapelle, President & CEO Do you have a Twitter account for your company? If not, perhaps it’s time. Twitter is the #2 Social Media platform behind only Facebook. It ...
Five Innovative Ways to Make an Impact at a Trade Show
Authored by: Bryan Lachapelle, President & CEO Trade shows are one of those particular things that are hard for companies to get right. You know you’ve got to do them, but most ...
How New Sustainable Technology Helps Cut Your Light Bill
Authored by: Bryan Lachapelle, President & CEO Technology is a wonder. In today’s world, there are a staggering array of “green” devices and techs you can use to dramatically reduce your company’s ...
Three Surprisingly Good Negotiation Strategies
Authored by: Bryan Lachapelle, President & CEO Negotiation is more art than science, but it is an art that anyone can learn. Most people go into a negotiation with a firm idea ...
Mobile App Advertising: Is it Right For Your Company?
Authored by: Bryan Lachapelle, President & CEO Given the surging popularity of mobile devices, the short answer to the question posed by the title of this piece is “yes.” Yes, it’s right ...
Five Ways To Make Your Reception Area Really Welcoming
Authored by: Bryan Lachapelle, President & CEO Nobody likes to be kept waiting, but sometimes it happens. One way you can ease the pain of having to wait is to make your ...
Giving Customers Either/Or Choices – A Tried And True Way To Build Sales
Authored by: Bryan Lachapelle, President & CEO Marketers are intensely clever individuals. They’re always coming up with ways to get people to spend money, even when there might be some reluctance to ...
Getting Customers to Spend More Than They Think They Want to Spend
Authored by: Bryan Lachapelle, President & CEO In marketing parlance, it’s called the “up sell” and sometimes the side-sell, and its purpose from your company’s point of view is to do just ...
