What is Customer Experience (CX) and Who is the Customer?
Everything an organization does to deliver superior experiences, value, and growth for customers is considered CX. How a business delivers customer experience to its clients is just as important as the products and services it’s providing. In today’s age, customer experiences are publicly shared, making emotional connections with customers vital. Many customers will decide if they want to visit or work with a business solely on how many reviews, whether positive or negative, the business has received online.
Who are Our Customers?
Our Clients:
- They pay for our services
- They expect kindness, respect, and realistic delivery timeframes
- All clients, including VIP and hourly clients, are valuable and deserve excellent treatment
Our Colleagues:
- We interact with each other, upwards of 8+ hours a day
- We deserve to treat each other with the same respect as clients
- We communicate our needs effectively, including reviewing messages before sending for clarity
- We consciously practice positive gossip and support each other
Our Prospects:
- They are potential future clients
- They deserve superior service from the first interaction to the last contact or collaboration
- We want to showcase to them what it means to be a B4 Networks client
General Callers:
- Even those unlikely to become clients can recommend us to friends and family
- For example, helping a caller with the wrong number or providing information can create a positive impression
Your list of customers is much longer than you’d think. Considering how we interact with each person is an important part of the environment we want to foster at B4 Networks.
